Since the WLA Payment Standard is based on the EMV standards used in the payment industry, domestic payment schemes are a natural starting point.
These types of payment schemes can be built by banks, consortia, retailers, existing payment services, and the like, to create tailored payment systems.
Cobranding with existing payment schemes is also possible, as is the creation of broader payment schemes that cover a region or several countries.
Private-label brands can use the WLA Payment Standard to create their own payment schemes, supporting purchases and offering loyalty points to increase brand stickiness. Several applications can be added to the core payment application, to create full-featured gift cards, loyalty cards, pre-paid cards, incentive cards, and more.