The White Label Alliance is designed to shape and maintain an open, comprehensive set of component frameworks for ready-to-deploy, interoperable payment solutions.

As member-driven association, WLA is deeply committed to EMV standards and strives to enable future-proof contactless developments as required by members and ultimately by consumers.

The WLA promotes a standard providing:

  • Full technological independence
  • Scalability for all payment components, including cards, terminals and mobile devices
  • Open markets with minimal effort and quick market rollouts