At the White Label Alliance (WLA), we are dedicated to shaping and maintaining an open, inclusive framework for ready-to-deploy, interoperable payment solutions.
As a member-driven association, we place a strong emphasis on advancing EMV standards and enabling future-proof contactless technologies that meet the evolving needs of our members and consumers.
Our mission is to provide a standardized approach to payment solutions that ensures:
- Full Technological Independence: Empowering businesses and consumers with flexible, future-ready technologies.
- Scalability: Offering scalable solutions for all components, from cards and mobile devices to terminals , ensuring they can evolve with market needs.
- Time to Market: Promoting effortless access to global markets and quick rollouts, enabling businesses to deploy solutions with minimal effort.